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Advertising
Schwab advertising includes our award-winning Talk to Chuck™ campaign, which acknowledges the importance of investors and focuses on the value, help and guidance we can provide.
Talk to Chuck
Our Talk to Chuck advertising can be seen in multple channels, including TV, print, online and out-of-home.
- TV Commercials: “Let's talk about you.”
- Print Ads: “Upgrade to Schwab. We'll upgrade your phone”
- Online Ads: “Let us handle the process so you don't have to.”
Additional Advertising
While Talk to Chuck ads target retail investors, additional Schwab campaigns support other key business segments.
- Ads for Active Trader tie into the Talk to Chuck campaign.
- Print ads for Institutional Services target independent, fee-based investment advisors.
Sponsorships
Through sports sponsorships, we deliver financial help and guidance to clients, including many PGA TOUR players and golf fans nationwide. We also leverage sponsorships to provide indirect support to communities and nonprofits.
