1998 In Review

Retail/Branch

Retail/Online

Retail/Phone

Affluent & Active
Investors


International

Services For
Investment Managers


Retirement Plan
Services


Capital Markets
& Trading


Mutual Funds

Community
Service



To say the Internet has revolutionized investing would be an understatement. Investors can now place trades without waiting to call a broker during market hours. In 1998, online trading represented about 54% of our volume, compared to 37% a year earlier – an increase that surprised even us. Investors are truly embracing the Internet as an investing medium, not just for ease of trading, but also for the news, research, quotes and financial planning tools that have never been so readily available to individual investors before. We call this full-service investing for the Internet age. As we expand our capability to handle more simultaneous Web sessions (up to 80,000 at year end), we are seeing what we call the "Web dividend" – the ability to simultaneously serve more customers and improve productivity. We estimate our online and automated phone channels did the work of four call centers and 1,500 people in 1998. With our Web site averaging 40 million hits a day in January 1999 (up from 20 million a day in October 1998), this incredible technology is turning out to be a win-win for everyone.


"In today's high-tech world, people make a difference."
– BRYAN VENERABLE, Electronic Brokerage Services, Phoenix, AZ

“Chuck Schwab believes he can harness the power of the net to create a firm that delivers the kind of advice and services investors want. Considering his record as an innovator. . . it would be foolish to bet against him.”
– BUSINESS WEEK, May 25, 1998