Client Outlook
Independent Advisor Outlook Study
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Nearly 9 in 10 advisors reported bringing in new assets during the past six months, and almost half came from full-service firms. That is a key finding from the sixth wave of the semi-annual Independent Advisor Outlook Study conducted in July 2009.
Among the 89% of Registered Investment Advisors (RIAs) surveyed who reported bringing in new assets, the following were the primary sources:
- 45% from full-service brokerage firms
- 32% from other firms or financial professionals
- 23% from clients who previously managed their own portfolios
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New Assets During Past Six Months
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Average Percent of New Assets
from Each Source-July '09
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| All Respondents |
Those with New Assets in the Past Six Months |

Reasons for Leaving Full-Service Firms
Why did clients leave full-service brokerage firms? Among the reasons cited in the survey:
- Lost trust in previous firm (68%)
- Wanted more personal advice (59%)
- Lost money during past six months (50%)
- Knew people who had good experiences with independent advisors (33%)
Taking Action
Advisors estimate that 43% of clients still require reassurance, and about a third of advisors have been rebalancing client portfolios more frequently than six months ago.
Clients' Activities-July '09
All Respondents

The RIAs surveyed also see their clients taking various actions to manage expenses in the current environment.
- Two-thirds of clients are considering making short-term cuts in expenses.
- 4 out of 10 clients are considering reductions in fundamental expenses, such as downsizing their primary residence.
- Nearly a third of clients are drawing down existing savings and assets.
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