Charles Schwab Challenge unveils one-of-a-kind champion’s prize in first year of tournament sponsorship

News Release

FORT WORTH, Texas, April 22, 2019 — Charles Schwab has been challenging the status quo in the financial services industry on behalf of investors since 1973. Now, as the title sponsor of the Charles Schwab Challenge — a PGA TOUR event that has challenged the world’s top shot-makers for 73 years — the company is celebrating that “challenger spirit” by unveiling a one-of-a-kind prize for the champion of this year’s event: a restored 1973 Dodge Challenger.

The car — a restomod “Schwab Challenger” that mixes a vintage body with modern comfort, performance and reliability — is covered in custom Glacier Blue paint, with one-off Schwab badging. It also features touches of Colonial’s trademark Scottish royal tartan on the seats, serving as a tribute to the awarding of a tartan plaid jacket to the event’s champions and top committee chairs.

The Champion’s Trophy: By the Numbers

  • 1: Number of other PGA TOUR events featuring a trophy with nearly 500 horsepower.

  • 6: Months the car will spend in a ground-up restoration at the hands of Steve Strope and his team at Pure Vision Design in Simi Valley, Calif.

  • 73: Years the tournament has been played at Colonial Country Club, including this year, making it the longest-running non-major held at the same location.

The Champion’s Trophy: By the Numbers

  • 1973: The year the “champion's prize” was manufactured, as well as the year Schwab was incorporated.

  • 2019: First year of Schwab’s four-year title sponsorship of the event at historic Colonial Country Club, which runs through 2022.

Challenge Car P/R Second para

This unique champion’s prize will be displayed at this year’s Charles Schwab Challenge from May 23-26 at Colonial Country Club in Fort Worth, Texas.

To get a glimpse inside the restoration process, visit AboutSchwab.com.

This tournament, which has represented the city of Fort Worth and the Metroplex with distinction for years, celebrates challengers and great competition. “As a brand that was founded on challenging the status quo for investors, we wanted to honor the spirit of the tournament with a one-of-a-kind award that represents the ‘challenger’ spirit of both the champion and our company,” said Andy Gill, executive vice president and Chief Marketing Officer at Charles Schwab. “With this incredible prize and all of the other fan-friendly events and improvements we have planned, we look forward to bringing this challenger spirit to life.”

Challenge Car P/R closing para

Charles Schwab & Co., a major sponsor on the PGA TOUR and PGA TOUR Champions, announced last year it would expand its golf presence and its strong commitment to the North Texas community by assuming title sponsorship of the PGA TOUR’s Fort Worth Invitational at Colonial Country Club.

The four-year agreement, which starts this year, runs through 2022.

For more information on the tournament, visit www.charlesschwabchallenge.com.

Car Images

Additional images of the Charles Schwab Challenge Champion's Prize

  • Challenger Spirit

    A first for the tournament, the Challenger prize features one-off Schwab badging and is designed to celebrate the year the firm was founded, the challenging nature of the course at Colonial and the challenging spirit of the event and its players.

  • Champion's Prize

    A rendering of the restomod Challenger prize 

  • Customized

    The fully renovated and customized 1973 Dodge Challenger will spend six months in a ground-up restoration at the hands of Steve Strope and his team at Pure Vision Design in Simi Valley, Calif.

Challenge Car P/R Disclosures

About the Charles Schwab Challenge

As the Official Investment Firm of the PGA TOUR® and PGA TOUR Champions since 1997, Charles Schwab expanded its golf presence by assuming title sponsorship of the PGA TOUR’s annual tournament at Colonial Country Club beginning in 2019. The four-year agreement will run through 2022. The Charles Schwab Challenge is one of the country’s premier and longest-running PGA TOUR events, serving as a showcase for the game’s best players. The Wall of Champions at Colonial Country Club is populated by many of the game’s greatest names, with Fort Worth native and Colonial member Ben Hogan chief among them as the tournament’s only five-time champion, starting with the first two editions of the tournament in 1946-47.

About Charles Schwab & Co.

At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients’ goals with passion and integrity. More information is available at www.aboutschwab.com. Follow us on Twitter, Facebook, YouTube and LinkedIn.

The Charles Schwab Corporation (NYSE: SCHW) is a leading provider of financial services, with more than 360 offices and 11.8 million active brokerage accounts, 1.7 million corporate retirement plan participants, 1.3 million banking accounts, and $3.59 trillion in client assets as of March 31, 2019. Through its operating subsidiaries, the company provides a full range of wealth management, securities brokerage, banking, asset management, custody, and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC), and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and lending services and products. More information is available at www.schwab.com and www.aboutschwab.com.

Brokerage Products: Not FDIC Insured · No Bank Guarantee · May Lose Value

2019 Charles Schwab & Co., Inc. Member SIPC.

 

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John Churchill, Charles Schwab & Co.
817-854-6341
john.churchill@schwab.com


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