Charles Schwab Challenge returns to play with
one-of-a-kind Champion’s Prize
May 11, 2021
By Melissa Brandon, Director, Communications
This year’s winner of the Charles Schwab Challenge golf tournament, which is being played at the Colonial Country Club in Fort Worth, Texas later this month, won’t just walk away with a championship trophy and a Scottish royal tartan plaid jacket. The winner will be able to drive away with a one-of-a-kind Champion’s Prize accompanied by its very own country music tune.
“This is the tournament’s 75th anniversary, and we wanted to celebrate Colonial and surprise the golf world and all its fans with something really special. While we’re keeping the details of this year’s prize and the new song a secret for a little longer, I’m excited to say that we’ve partnered with nationally syndicated iHeartRadio host Bobby Bones and rising country music singer/songwriter Travis Denning to create a very special experience for the champion and fans of the event.”
Mason Reed, senior vice president, Retail Acquisition and Corporate Marketing, Schwab
Although the tournament looked a little different in 2020 due to the Covid-19 Pandemic, this year’s tournament is returning to a more typical experience with a limited number of fans, yet with plans for even more excitement and the usual world-class competition from the sport’s best golfers. Followers of the tournament may remember the extraordinary moment in 2019 when tournament winner Kevin Na, while celebrating his win, tossed the keys to his caddie, Kenny Harms, to the custom ride he won. The prize car was a fully renovated and customized 1973 Dodge Challenger in, of course – the iconic Schwab blue.
Bobby Bones will be onsite at the Colonial to reveal the Champion’s Prize on May 25, when the model and design of the 2021 prize will be unveiled. The debut of an exclusive video of a special, acoustic performance of Denning’s song will also be played for the first time.
The Charles Schwab Challenge, the longest-running professional golf
tournament on the PGA TOUR at the same venue, has been a
mainstay in the North Texas community since 1946.
Charles Schwab & Co. signed on as title sponsor of the PGA TOUR’s
Fort Worth Invitational at Colonial Country Club in 2018. Already a
major sponsor of the PGA TOUR and PGA TOUR Champions, the
firm’s four-year agreement marked its first-ever title sponsorship of a
PGA TOUR event. Schwab continues to grow rapidly in the Metroplex
where our new 70-acre, LEED-certified campus in Westlake was recently designated as home to our corporate headquarters.