Schwab unveils one-of-a-kind Champion's Prize and announces extended Charles Schwab Challenge sponsorship

Article

May 26, 2021

By Melissa Brandon, Director, Communications

As excitement continues to build toward the 2021 Charles Schwab Challenge happening May 27-30 at the Colonial Country Club in Fort Worth, Texas, the firm is adding to the energy with two significant announcements.

First, Schwab has unveiled this year’s one-of-a-kind Champion’s Prize – a 1946 Schwab Power Wagon. The winner of this year’s event will walk away with the Colonial’s iconic Leonard Trophy, Scottish royal tartan plaid jacket, and will drive off in the 1946 “resto-mod” classic truck, which is an homage to the year professional golf was first played at the historic Colonial Country Club.

The Schwab Power Wagon was fully restored and customized by Winslow Bent and Legacy Classic Trucks with a 6.2-liter engine with more than 430hp, a four-speed automatic transmission and custom transfer case complete with a set of 40-inch custom, trail-ready tires. Additionally, the 1946 classic truck has been modernized with air conditioning, disc brakes, a long travel suspension, a 12,000 lb. winch and custom tailgate. It also features the signature Schwab Blue paint. A film on the restoration process can be viewed here.

The prize was revealed at a special event at the course with the company’s chairman, Charles Schwab, Bent, and TV personality and nationally syndicated iHeartRadio host Bobby Bones.

Music video

Inspired by the 1946 Schwab Power Wagon, country music singer and songwriter Travis Denning released a new, original song on Bobby Bones’ May 18 “Bobbycast” podcast: “Grew Up with a Truck.” 

The new prize is also featured in a music video for the song.

View it now >

"Grew Up with a Truck" video

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Additionally, Charles Schwab and the PGA Tour announced a four-year extension of the title sponsorship for the Charles Schwab Challenge, bringing the agreement’s tenure through 2026.

Jonathan quote

“This tournament has such a significant place in golf – and Texas – history, and Charles Schwab is honored to help continue its tradition during this historic 75th anniversary year – and now proudly through 2026. The tournament has long held a deeper meaning given its history and is so important to the Metroplex community, where our firm has a proud history and deep footprint of its own. We’re honored to further our commitment to Colonial, its fans, and the Dallas-Fort Worth region, and as title sponsor, bring continued stability to this storied event for another four years.”

Jonathan Craig, senior EVP, Investor Services & Marketing at Charles Schwab

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Here's where to watch!

Thursday, May 27

PGA TOUR Live
8:00 AM  - 7:00 PM (Featured Groups)

Golf Channel
4:00 PM – 7:00 PM

 

Friday, May 28

PGA TOUR Live
8:00 AM  - 7:00 PM (Featured Groups)

Golf Channel
4:00 PM – 7:00 PM

 

Saturday, May 29

PGA TOUR Live
9:00 AM – 5:30 PM (Featured Groups)

PGA TOUR Live
5:30 PM – 7:00 PM (Featured Holes)

Golf Channel
2:00 PM – 5:30 PM

CBS
5:30 PM – 7:00 PM

 

Sunday, May 30

PGA TOUR Live
8:30 AM –  2:00 PM (Featured Groups)

PGA TOUR Live
2:00 PM – 6:30 PM (Featured Holes)

Golf Channel
2:00 PM – 5:30 PM

CBS
5:30 PM – 7:00 PM

 

* Times are based on EDT

 

About Charles Schwab & Co. 

The Charles Schwab Corporation (NYSE: SCHW) is a leading provider of financial services, with 31.9 million active brokerage accounts, 2.1 million corporate retirement plan participants, 1.6 million banking accounts, and approximately $7.07 trillion in client assets. Through its operating subsidiaries, the company provides a full range of wealth management, securities brokerage, banking, asset management, custody, and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiaries, Charles Schwab & Co., Inc., TD Ameritrade, Inc., and TD Ameritrade Clearing, Inc., (membersSIPC,www.sipc.org/), and their affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent, fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its primary banking subsidiary, Charles Schwab Bank, SSB (member FDIC and an Equal Housing Lender), provides banking and lending services and products. More information is available atwww.aboutschwab.com. 

TD Ameritrade, Inc. and TD Ameritrade Clearing, Inc. are separate but affiliated companies and subsidiaries of TD Ameritrade Holding Corporation. TD Ameritrade Holding Corporation is a wholly-owned subsidiary of The Charles Schwab Corporation. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. 

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