Investing can be truly transformative when done with investors’ active engagement and by partnering with the right financial provider. It turns earners into owners, unlocking the potential for growth that stock ownership provides. Our belief in the power of investing is a perspective that's influenced our company from the beginning and creates a powerful bond between us and the investors, employers and advisors we serve.

Investing Can Create Wealth

And wealth can create freedom. Over time, a commitment to saving and investing can lead to significant wealth in spite of market disruptions.

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1974

Stock Market Crash

1987

Stock Market Crash

1998

Global Financial Crisis

2001

Terrorist Attack

2002

Tech Bubble Burst

2008

Credit Crunch

Total Assets

$1,765,271

  • $2,000,000
  • $200,000
  • $0
years between 1973 and 2015

Past performance is no indication of future results. Investing involves risk, including possible loss of principal.

DisclosuresClick to see important disclosures about this infographic.

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Disclosures

Schwab Center for Financial Research with data provided by Morningstar, Inc. The chart illustrates the growth in value of saving 10% of annual salary invested according to a glide path. The saver began with the Schwab Aggressive Model Plan until age 39, when the allocation shifts to the Moderately Aggressive Model. As the saver approaches retirement (age 52), the allocation shifts down to the Moderate Model. The saver is a 25-year old in 1973, whose 1973 salary of $18,580 is assumed to grow at 3% annual inflation and an additional 10% due to promotion every 5 years to reach $100,000 in 2008. The asset allocation plan is weighted averages of the performance of the indices used to represent each asset class in the plans and are rebalanced annually.

Returns include reinvestment of dividends and interest. The indices representing each asset class are S&P 500® Index (large-cap stocks), Russell 2000® Index (small-cap stocks), MSCI EAFE® Net of Taxes (international stocks), Barclays U.S. Aggregate Index (bonds), and Citigroup U.S. 3-month Treasury bills (cash investments). The Aggressive allocation is 50% large-cap stocks, 20% small-cap stocks, 25% international stocks, and 5% cash investments. The Moderately Aggressive allocation is 45% large-cap stocks, 15% small-cap stocks, 20% international stocks, 15% bonds, and 5% cash investments. The Moderate allocation is 35% large-cap stocks, 10% small-cap stocks, 15% international stocks, 35% bonds, and 5% cash investments. CRSP 6-8 was used for small-cap stocks prior to 1979, Ibbotson Intermediate-Term Government Bond Index was used for bonds prior to 1976, and Ibbotson U.S. 30-day Treasury Bill Index was used for cash investments prior to 1978. Indices are unmanaged, do not incur fees or expenses, and cannot be invested in directly.

But personal wealth isn’t an area where one can afford to be passive. Great outcomes in any aspect of life require involvement.
At Schwab, we embrace that involvement. Because at Schwab, investing is more than a business. It’s a passion, a purpose.

Seeing the world “Through Clients’ Eyes” has shaped our trajectory

Putting clients at the heart of the experience has enabled us to create products, services and platforms that have shaped our industry and helped clients meet their financial goals.

Click through to learn more about how we challenge convention and innovate on clients’ behalf.
  • 1970
  • 1980
  • 1990
  • 2000
  • 2010
  • 2020
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1975

Chuck Schwab Creates a Discount Brokerage

When the SEC deregulated securities commissions, many Wall Street firms raised their commissions. Chuck Schwab cut his and established one of the first discount brokerages.

 
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1982

Schwab Embraces 24/7 Service

The accepted rule was that firms closed when the markets closed. Schwab understood that clients didn’t keep bankers’ hours and chose to offer 24/7 order entry and quote service.

 
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1987

Financial Advisor Service Launches

Serving independent investment advisors, Financial Advisor Service exceeds $1 billion in client assets after just one year of business.

 
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1992

Mutual Funds: Access, Convenience, Low Cost

Mutual fund investors used to face sales loads and other transaction fees through their broker or had to set up multiple accounts with multiple mutual fund companies to buy direct without transaction fees. Schwab thought this an unnecessary compromise and created Schwab Mutual Fund OneSource® a one-stop way to invest in a wide array of no-load funds without transaction fees.1

 
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1996

Low-Cost Online Trading

At the risk of substantial cuts to its commission revenue, Schwab embraced low-cost online investing in the early days of the internet because it benefited the consumer.

 
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2002

Quantitative Fact-Based Ratings

Investors deserved a fact-based system to assess whether a stock was right to consider buying, selling or holding. Stock lists at traditional firms were biased toward “buy” and depended heavily on qualitative, subjective assessments. Schwab didn’t think that benefited clients, so it launched Schwab Equity Ratings, a system that ranked over 3000 stocks, with equal numbers of buys and sells.

 
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2005

Checking Meets Investing

Clients should have easy access to their money at all times, whether depositing a check or investing in a mutual fund. That’s why Schwab Bank created its High-Yield Investor Checking account, to provide investors with banking without unnecessary costs.

 
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2006

Affordable Professional Investment Advice

Managed portfolios provide a convenient way to access professional investment advice, but the cost had been historically high. Schwab Managed Portfolio addressed this by providing broadly diversified portfolios with competitive costs.

 
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2009

Commission-Free ETFs

ETFs provide a great way to get access to a range of asset classes and to build a diversified portfolio. But with commissions, an investor who dollar-cost averages can have their investment undercut by expenses. Commission-free ETFs at Schwab broke new ground by making it possible to build a low-cost diversified portfolio simply2.

 
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2012

A New 401(k) Option

Personalized low-cost advice may help 401(k) participants reach their retirement goals and achieve better outcomes, but they typically receive single-factor advice found in target-date funds. Schwab Retirement Plan Services, Inc. (SRPS) believed there was another way, so developed Schwab Index Advantage®, a ground-breaking approach to the 401(k) combining low-cost index mutual funds or exchange traded funds offered through SRPS, an FDIC-insured deposit feature, and professional savings and investment advice provided by an independent third-party advisor.

 
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2013

Accountability As Policy

At Schwab, we believe that every investor deserves accountability. The Schwab Accountability Guarantee™ provides that, if for any reason, a client is not happy with one of our participating investment advisory services, we’ll refund the client’s service fee from the previous quarter.3 While it's no guarantee against loss, and other fees and expenses may still apply, we stand by our word and will work with the client to make things right.

 
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2015

Automated and Simple Investing

Many investors want and need help managing their money but don’t want to spend a lot of time on it and don’t want to pay a fee for the service. Schwab Intelligent Portfolios™, offered by Schwab Wealth Investment Advisory, Inc., is an online investment advisory service that builds, monitors, and rebalances your portfolio automatically, making access to automated portfolio management convenient and with no advisory fees, account service fees, or commissions charged.

 

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Investors should consider carefully information contained in the prospectus, including investment objectives, risks, charges, and expenses. You can request a prospectus by calling 800-435-4000. Please read the prospectus carefully before investing.

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Disclosures

[1] Schwab’s short-term redemption fee of $49.95 will be charged on redemption of funds purchased through Schwab’s Mutual Fund OneSource service (and certain other funds with no transaction fees) and held for 90 days or less. Schwab reserves the right to exempt certain funds from this fee, including Schwab Funds, which may charge a separate redemption fee, and funds that accommodate short-term trading.

Trades in no-load mutual funds available through the Mutual Fund OneSource service (including Schwab Funds), as well as certain other funds, are available without transaction fees when placed through Schwab.com or our automated phone channels. For each of these trade orders placed through a broker, a $25 service charge applies. Schwab reserves the right to change the funds we make available without transaction fees and to reinstate fees on any funds. Charles Schwab & Co., Inc. receives remuneration from fund companies participating in the Mutual Fund OneSource service for recordkeeping and shareholder services and other administrative services. Schwab also may receive remuneration from transaction fee fund companies for certain administrative services.

[2] Conditions Apply: Trades in ETFs available through Schwab ETF OneSource™ (including Schwab ETFs™) are available without commissions when placed online in a Schwab account. Service charges apply for trade orders placed through a broker ($25) or by automated phone ($5). An exchange processing fee applies to sell transactions. Certain types of Schwab ETF OneSource transactions are not eligible for the commission waiver, such as short sells and buys to cover (not including Schwab ETFs). Schwab reserves the right to change the ETFs we make available without commissions. All ETFs are subject to management fees and expenses. Please see Charles Schwab Pricing Guide for additional information.

Charles Schwab & Co., Inc. receives remuneration from third-party ETF companies participating in Schwab ETF OneSource™ for record keeping, shareholder services and other administrative services, including program development and maintenance.

[3] Schwab Accountability Guarantee: The guarantee applies to the following investment advisory services ("Participating Services") and associated program fees: (i) Schwab Private Client ("SPC"); (ii) Schwab Managed Portfolios™ ("SMP"); and (iii) Managed Account Connection® ("Connection") for accounts that are managed by investment advisors affiliated with Charles Schwab & Co., Inc. ("Schwab"): Windhaven Investment Management, Inc. ("Windhaven®"), ThomasPartners, Inc. ("ThomasPartners®"), and Charles Schwab Investment Management, Inc. ("CSIM").

The guarantee does not apply to (i) accounts managed by investment advisors that are not affiliated with Schwab; (ii) accounts managed by Schwab-affiliated advisors outside of the SPC, Connection, and SMP programs; or (iii) any other product or service made available by Schwab or its affiliates. SPC, SMP, and Connection are wrap fee programs sponsored by Schwab. If at any time or for any reason you are not completely satisfied with a Participating Service, at your request Schwab will refund the associated program fee for the previous calendar quarter applicable to the Participating Service. The program fee is a percentage of the eligible assets in your Participating Service account(s). You will receive a credit to your Participating Service account(s) within approximately four weeks of your request. No other fees, commissions, charges, expenses, or market losses will be refunded. If Schwab is unable to address your concerns after consulting with you and refunding your program fee, Schwab will work with you to help meet your financial goals. Schwab reserves the right to change this guarantee in the future after providing notice. For additional information regarding associated program fees, please see the disclosure brochure for the Participating Service, available at the time you enroll or upon your request.

Investors should consider carefully information contained in the prospectus, including investment objectives, risks, charges, and expenses. You can request a prospectus by calling Schwab at 800-435-4000. Please read the prospectus carefully before investing.

Investment returns will fluctuate and are subject to market volatility, so that an investor's shares, when redeemed or sold, may be worth more or less than their original cost. Unlike mutual funds, shares of ETFs are not individually redeemable directly with the ETF. Shares are bought and sold at market price, which may be higher or lower than the net asset value (NAV).

Outcomes are not guaranteed.

Fund operating expenses represent the total of all of a fund's annual fund operating expenses. Management fees are one component of the fund operating expenses. Index funds generally have low management fees because they don't have to pay investment managers to actively manage underlying investments.

Schwab Bank High Yield Investor Checking accounts are available only as linked accounts with Schwab One® accounts. The Schwab One brokerage account has no minimum balance requirements, and there is no requirement to fund this account, when it is opened with a linked High Yield Investor Checking account.

Schwab Index Advantage® provides a combination of index funds with low operating expenses, built-in independent professional advice available through Schwab Retirement Planner®, and Schwab Bank Savings, an interest-bearing, FDIC-insured savings feature available through Charles Schwab Bank. Schwab Retirement Planner provides participants with a fee-based retirement savings and investment strategy, a major component of which is a discretionary investment management service furnished by independent registered investment advisors GuidedChoice Asset Management, Inc.® ("GuidedChoice") or Morningstar Associates, LLC, a wholly owned subsidiary of Morningstar, Inc. GuidedChoice and Morningstar Associates are not affiliated with or agents of Schwab Retirement Plan Services, Inc.; Charles Schwab & Co., Inc., a federally registered investment advisor; or their affiliates. Schwab Index Advantage, including the Schwab Retirement Planner feature, is only available in select retirement plans serviced by Schwab Retirement Plan Services, Inc. Schwab Retirement Plan Services, Inc. and Schwab Retirement Plan Services Company provide recordkeeping and related services with respect to retirement plans.

The Charles Schwab Corporation provides a full range of securities, brokerage, banking, money management, and financial advisory services through its operating subsidiaries. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (“Schwab”), Member SIPC, offers investment services and products, including Schwab brokerage accounts. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides deposit and lending services and products.

Schwab Advisor Services™ serves independent investment advisors and includes the custody, trading, and support services of Schwab. Independent investment advisors are not owned, affiliated with, or supervised by Schwab. Schwab Retirement Plan Services, Inc. and Schwab Retirement Plan Services Company provide recordkeeping and related services with respect to retirement plans.

Schwab Intelligent Portfolios™ charges no advisory fees. Schwab affiliates do earn revenue from the underlying assets in Schwab Intelligent Portfolios accounts. This revenue comes from managing Schwab ETFs™ and providing services related to certain third-party ETFs that can be selected for the portfolios, and from the cash feature on the accounts. Revenue may also be received from the market centers where ETF trade orders are routed for execution. Accounts must maintain a minimum balance of $5,000 to be eligible for automatic rebalancing. Please read the Schwab Intelligent Portfolios™ disclosure brochures for important information.

Schwab Intelligent Portfolios™ is made available through Schwab Wealth Investment Advisory, Inc. (“SWIA”), a registered investment advisor. Portfolio management services are provided by Charles Schwab Investment Advisory, Inc. (“CSIA”). SWIA and CSIA are affiliates of Charles Schwab & Co., Inc. (“Schwab”) and subsidiaries of The Charles Schwab Corporation.

Schwab Equity Ratings and the general buy/hold/sell guidance are not personal recommendations for any particular investor or client and do not take into account the financial, investment or other objectives or needs of, and may not be suitable for, any particular investor or client. Investors and clients should consider Schwab Equity Ratings as only a single factor in making their investment decision while taking into account the current market environment.

Schwab Equity Ratings are assigned to approximately 3,000 of the largest (by market capitalization) U.S. headquartered stocks using a scale of A, B, C, D and F. Schwab's outlook is that A-rated stocks, on average, will strongly outperform and F-rated stocks, on average, will strongly underperform the equities market over the next 12 months. Each of the approximately 3,000 stocks rated in the Schwab Equity Ratings universe is given a score that is derived from several research factors. The assignment of a final Schwab Equity Rating depends on how well a given stock scores on each of the factors and then how that stock stacks up against all other rated stocks.

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We are the champions of investors and those who serve them. We exist to help people achieve better financial outcomes for themselves and their families.

Brokerage Products: Not FDIC Insured • No Bank Guarantee • May Lose Value

Charles Schwab & Co., Inc. is an equal opportunity and affirmative action employer committed to diversifying its workforce. It is Schwab's policy to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, disability, legally protected medical condition, genetic information, marital status, sexual orientation, protected veteran status, military status, citizenship status or any other status that is protected by law.

The Charles Schwab Corporation provides a full range of securities, brokerage, banking, money management, and financial advisory services through its operating subsidiaries. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (“Schwab”), Member SIPC, offers investment services and products, including Schwab brokerage accounts. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides deposit and lending services and products.

Schwab Advisor Services™ serves independent investment advisors and includes the custody, trading, and support services of Schwab. Independent investment advisors are not owned, affiliated with, or supervised by Schwab. Schwab Retirement Plan Services, Inc. and Schwab Retirement Plan Services Company provide recordkeeping and related services with respect to retirement plans.

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