Schwab offers a better, more modern way to build and manage wealth

Everything we do as a company is focused on helping our clients take ownership of their financial futures.

Schwab offers a better, more modern way to build and manage wealth

Everything we do as a company is focused on helping our clients take ownership of their financial futures.

Schwab offers a better, more modern way to build and manage wealth

Everything we do as a company is focused on helping our clients take ownership of their financial futures.

(Upbeat music)

(Charles Schwab logo)

2025

Schwab was there when clients when, where, and how they needed us

Processed more than 2.2 BILLION digital logins

Delivered more than 2.7 BILLION digital messages to 27.5 MILLION clients

Answered more than 30 MILLION calls

Informed millions with educational content, podcasts and industry insights…

And an industry-leading 500k+ subscribers on YouTube! 

Supported thousands of clients in 400+ branches around the globe…

And, added 10 new branches

Announced plans to further democratize access to private markets for our clients

Expanded 24-hr trading to all clients

Launched National Investing Day celebrating what it means to be an investor.

Launched a campaign focused on our support of RIAs 

Hosted the largest ever gathering of RIAs at IMPACT 2025 

Fueled record-breaking RIA acquisitions 

Invested $17.5 MILLION supporting financial literacy in communities 

Packed 1 MILLION meals for families in need 

Ranked as one of America’s 50 Most Community-Minded Companies 

#1 in Retail Trading 

(Schwab President and CEO Rick Wurster soundbite)

“There are no tradeoffs when you work with Schwab. We meet you where you are digitally, we're here for you if you want to call in, we're in 400 branches across the country where we're helping people navigate their financial lives every day." 

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Source: Retail trading defined as leader in daily average trades amongst our publicly traded peers as of 11/4/2025

#1 in RIA Custodial Assets 

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SOURCE: #1 The Cerulli Report—RIA Marketplace 2025: Solving for Scale

#1 in Total Client Assets 

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(for publicly reported peers) 2025 Business Update 
US News and World Report *Verified through investor relations and company data as of Sept. 18, 2025.

Named one of the Most Trusted Financial Companies 

(IBD Logo)

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(Source: IBD rankings)

The IBD Most Trusted Financial Companies accolade/recognition was published online by IBD on September 12, 2025, and is licensed for a 15-month timeframe. The criteria, evaluation, and ranking were determined by Investor’s Business Daily in conjunction with its research partner, TechnoMetrica Market Intelligence. Schwab paid a licensing fee to York Graphic Services, LLC. for use of the award and logos.

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Stock of the Hour

Schwab’s new assets rise on demand from retail investors

(image of Schwab President and CEO Rick Wurster)

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Rick Wurster

Charles Schwab President & CEO

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Stock of the Hour

Schwab’s new assets rise on demand from retail investors

(Charles Schwab logo)

Own your tomorrow®

 © 2026 Charles Schwab & Co., Inc. (Schwab). All rights reserved. Member SIPC. (0126-4T3U)

 

 

A Look Back at 2025

A snapshot of the moments, milestones and impact that defined how we delivered for clients and helped them reach their financial goals.

Who We Serve

Our 33,000 employees are champions of investors and those who serve them.

Woman sitting on couch working on laptop

Individual Investors

Driven, motivated people who believe that personal engagement, a sense of ownership, and a commitment to investing gives them control over their financial futures.

two men in conversation in a hallway

Advisors

Independent Registered Investment Advisors (RIAs) who believe, like Schwab, that there's a better way to serve investors. And we provide more than 16,000* RIAs with custodial, trading, and business consulting services—more than any other firm in the industry.

Shopowner smiling from the doorway

Employers

Employers understand the long-term, bottom-line value of helping employees achieve a secure retirement and optimize other financial benefits. We help 5.7 million Workplace Plan Participants do just that.

By The Numbers*

$11.90
trillion

total client assets

38.5
million

brokerage accounts

7.74
million

 daily average trades

2.2
million

banking accounts

$1.46
trillion

in proprietary mutual funds and ETFs

* Total client assets, brokerage accounts, daily average trades and all other numbers are as of December 31, 2025. 

Seeing the world "Through Clients' Eyes" has shaped our trajectory

Putting clients at the heart of the experience has enabled us to create products, services, and platforms that have shaped our industry and helped clients meet their financial goals. Here are some highlights:

Schwab history

  • 2020: Combining Two Award-Winning Companies

  • 2019: $0 Commissions on Online Stock, ETF, and Options Trades

  • 2015: Automated and Simple Investing

  • 2013: Accountability as Policy

  • 2012: A New 401(k) Option

  • 2009: Commission-Free ETFs

  • 2006: Affordable Professional Investment Advice

  • 2005: Checking Meets Investing

  • 2002: Quantitative Fact-Based Ratings

  • 1996: Low-Cost Online Trading

  • 1992: Mutual Funds: Access, Convenience, Low Cost

  • 1987: Financial Advisor Service Launches

  • 1982: Schwab Embraces 24/7 Service

  • 1975: Chuck Schwab Creates a Discount Brokerage

Schwab continues to earn high ranking in the industry for its heritage of innovation, modern wealth management capabilities, and client service.

FORTUNE’s top 50 World’s Most Admired Companies® in 2019!
2024 J.D. Power U.S. Self-Directed Investor Satisfaction Study Award

Highest in Investor Satisfaction with DIY Self-Directed Services

Ameritrade, now part of Charles Schwab, ranked Highest in Investor Satisfaction with DIY Self-Directed Services in the J.D. Power 2024 U.S. Self-Directed Investor Satisfaction Study. 

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TD Ameritrade, Inc. ("Ameritrade") Member SIPC, a subsidiary of The Charles Schwab Corporation (“Charles Schwab”), received the highest score in the do-it-yourself segment of the J.D. Power 2024 U.S. Self-Directed Investor Satisfaction Study of investors’ satisfaction with self-directed investment firms. It is independently conducted, and the participating firms do not pay to participate. Use of study results in promotional materials is subject to a license fee. Visit jdpower.com/awards for more details.

0126-4T3U, 0224-LNEE, 1223-3K9K