2024 Modern Wealth Survey

Survey shows increasing financial confidence from generation to generation and younger Americans investing at an earlier age.
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Key findings

More than 60% of Americans feel they are in a better position to achieve their financial goals than the generations that came before them.
Nearly three in five Americans are investing today. Investing participation is higher among older generations, but younger generations are beginning to invest sooner.
Just 36% of Americans have a written financial plan. Among those who do, nearly all (96%) say they feel confident that they will reach their financial goals.

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Key findings

Americans now think it takes an average of $2.5 million to be considered wealthy – which is up slightly from 2023 and 2022 ($2.2 million).
Boomers have the highest threshold of what it takes to be considered wealthy, at $2.8 million, while the younger generations, Millennials and Gen Z, have lower thresholds of what is considered wealthy.
21% of Americans say they are on track to be wealthy. Millennials and Gen Z are the most optimistic about being wealthy in their lifetimes.

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Fact sheets

Select a city below to view a summary of key findings for that geographic region.

New York | Phoenix | San Francisco | Seattle |

Southern California | Washington, D.C.

About the survey

The online survey was conducted by Logica Research from March 4, 2024, to March 18, 2024, among a national sample of 1,000 Americans aged 21 to 75. An additional 200 Generation Z Americans completed the study. Quotas were set to balance the national sample on key demographic variables.

Media Contact: Hibah Shariff