2026 Schwab Teen Investing Survey
Research snapshot of parent and teen investing interest, behaviors, and attitudes that often highlights that teens want to start investing with education and parental guidance.
Key findings
- 95% of teenagers say they’re at least somewhat interested in learning more about investing. 70% of teenagers say they are interested in investing, and 95% are interested in learning more about investing.
- Teens are most likely to select their parents as their most trusted source of investing advice (56%), and about a quarter (27%) want their parents to be heavily involved in their investing experience.
- 65% of parents and 50% of teens rank money management/financial education among the top three most important subjects to learn in school.
Key findings
- 70% of teens are very or extremely interested in investing.
- Teens see investing as both a financial and educational opportunity, and their top motivation to start investing is to get more money (45%), followed by paying for college (34%), and learning how money (33%) and investments (33%) work.
- 73% of parents believe it is very important for teens to learn about investing.
- For parents, the desire for their teens to learn about investing is about teaching financial responsibility (69%), giving them a financial head start (65%), and ensuring they learn important financial concepts like growing wealth over time (64%).
About the survey
The online survey was conducted by Logica Research from October 13, 2025, to October 27, 2025, among a national sample of 2,000 Americans, including 1,000 parents of teenagers and 1,000 teenagers. Quotas were set to balance the national samples on key demographic variables.
More investor research
Trading
Q1 2026 Trader Client Sentiment Survey
More than half of traders are bullish on the stock market, although bullish sentiment is down five percentage points from the end of 2025.
Investing
2025 ETFs and Beyond Study
This year's study underscores that low costs and accessibility are key drivers of the ongoing momentum behind investor uptake of ETFs.
Investing
2025 Modern Wealth Survey
Survey shows that those who save, invest, and plan are more confident about reaching their financial goals.
Investing
2022 Ariel-Schwab Black Investor Survey
The Ariel-Schwab Black Investor Survey compares attitudes and behaviors on saving and investing among Black and white Americans. This year's survey reveals that longstanding disparity between Black and white investors narrows, but new risks emerge.
Discover related stories
Financial Literacy
Helping the next generation start investing the right way
As investing reaches kids sooner, it's crucial to provide resources and education to help investors of all ages make informed investing decisions.
Schwab4Good
When financial education becomes a field trip they’ll carry for life
Chris Wyse, president of Charles Schwab Foundation, explains how the Capitol Hill Challenge builds students’ confidence with real-life money skills.
Financial Literacy
Investing and gambling can both be fun. But they are not the same.
Recent trends are making it harder to distinguish between investing and gambling, but it’s vital to understand the differences.
0000-2026, 0326-KV4S