2024 RIA Benchmarking Study
The RIA Benchmarking Study provides information on topics such as asset and revenue growth, sources of new clients, products and pricing, staffing, compensation, marketing, technology, and financial performance.
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Key findings
- Firms continued focus on growth strategies led to strong performance in 2023.
- Talent remains a top priority for RIAs.
- Firms are optimizing digitization and client segmentation strategies to deliver high-touch service at scale.

About the study
Schwab designed the RIA Benchmarking Study to capture insights in the RIA industry based on survey responses from individual firms.
Fielded from January to March 2024, the study contains self-reported data from 1,304 firms that custody their assets with Schwab and represents $2 trillion in assets under management, making this the leading study in the RIA industry. Schwab did not independently verify or validate the self-reported information.
Media Contact: Kristin Meza
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