2024 Independent Advisor Outlook Study
The story of the RIA industry in 2024 is one of complexity but also vibrancy, shaped by creativity, healthy competition, and growing client demand for the fiduciary model.
Key findings
- Technology plays a role in virtually every strategic decision advisors make.
- Advisors are excited about the possibilities presented by AI while still proceeding with caution.
- The RIA value proposition remains strong for advisors and clients alike, but the industry will need to continually innovate to stay ahead of
traditional channels – especially as the Great Wealth Transfer commences.
About the study
The Independent Advisor Outlook Study (IAOS) is an online study conducted for Charles Schwab by Logica Research. Logica Research is neither affiliated with, nor employed by, Charles Schwab & Co., Inc.
The survey responses come from 1,088 independent investment advisors who custody assets with Schwab Advisor Services, representing a total of $451 billion in assets under management (AUM). Participation was voluntary, participants were not incentivized, and the typical (median) survey length was 15 minutes. The study was conducted from June 17 through June 28, 2024.
Media Contact: Kelly Cook
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