2021 RIA Benchmarking Study

The RIA Benchmarking Study provides information on topics such as asset and revenue growth, sources of new clients, products and pricing, staffing, compensation, marketing, technology, and financial performance.

Key findings

Firms adapted to the challenging environment and achieved success by using a variety of innovative strategies to support staff, engage clients, and drive new business results.
Firms experienced remarkable growth in 2020 with AUM up 14.5%, revenue up 7.5%, and number of clients up 4.7% for all firms.
Firms adapted quickly to new business practices in 2020.

View findings View insights for firms up tp $100M in assets View insights for firms over $1B in assets

About the study

Schwab designed the RIA Benchmarking Study to capture insights in the RIA industry based on study responses from individual firms.

Fielded from January and March 2021, the study contains self-reported data from 1,340 firms that custody their assets with Schwab Advisor Services or TD Ameritrade and represent over $1.5 trillion in AUM, making this the leading study in the RIA industry. This self-reported information was not independently verified.

Media Contact: Meredith Richard