Main Street Stories
Real stories about our people, purpose, industry and the communities we support
Featured Stories
Financial Literacy
How crypto curiosity can become an investing onramp
What begins as experimentation in digital markets can lead to real‑world lessons about risk, discipline, and building investing habits.
Our Neighbors
What makes a community feel like home?
A new mural in Bee Cave, Texas, reflects how people, businesses, and shared spaces help build a sense of belonging.
Advocacy
Chris is helping clients make sense of crypto
A longtime Schwab representative shares how Schwab is helping clients navigate digital assets with confidence.
Charitable
Why Jean pays opportunity and support forward.
Access to education played a defining role in Jean’s life. Giving back became her way of showing gratitude and giving others the same opportunity.
Viewpoints
The tradeoffs between betting and investing
As betting becomes part of everyday life, it can be easier to confuse it with investing—and that distinction matters for the future.
Strengthening financial futures
Financial Literacy
The newest family CFO? Gen Alpha
From family splurges to in‑game buys, Gen Alpha is influencing the budget, and parents are learning how to guide spending without lectures.
Financial Literacy
Why cash can feel like fun money to young spenders.
With money reduced to a number on a screen, the “pain of paying” may be shifting from cash to card for Gen Z spenders.
Financial Literacy
From TV to TikTok, live shopping is everywhere—and harder to resist.
As live shopping on social media grows, so does the need for goal setting to avoid overspending.
Financial Literacy
Parents may be cringe, but talking investing isn’t.
A dad’s casual attempt to talk investing turns into something better—real questions, real laughs, and a shared first step into the market.
Financial Literacy
Retirement reckoning: How can Gen Xers catch up?
If your nest egg feels smaller than it should, you’re not alone. Take smart steps to close the gap and regain confidence in your future.
Perspectives and opinions
Viewpoints
The tradeoffs between betting and investing
As betting becomes part of everyday life, it can be easier to confuse it with investing—and that distinction matters for the future.
Research
Teens vs. Parents: Different generations’ thoughts on investing
From motivations to investing choices, research reveals teens and parents bring distinct styles, highlighting today’s generational investing divide.
Advocacy
The RIA industry is just getting started.
Schwab is investing beyond custody to help independent RIAs scale what works—fiduciary advice, great client experiences, and the next era of growth.
Financial Literacy
Retirement reckoning: How can Gen Xers catch up?
If your nest egg feels smaller than it should, you’re not alone. Take smart steps to close the gap and regain confidence in your future.
Advocacy
Why National Investing Day exists—and why it matters
How National Investing Day is shaping financial empowerment and inspiring people to get and stay invested.
Supporting local communities
Our Neighbors
What makes a community feel like home?
A new mural in Bee Cave, Texas, reflects how people, businesses, and shared spaces help build a sense of belonging.
Charitable
Why Jean pays opportunity and support forward.
Access to education played a defining role in Jean’s life. Giving back became her way of showing gratitude and giving others the same opportunity.
Charitable
Why Robin gives back to the fight against dementia.
After losing multiple family members to dementia, Robin found purpose and joy in giving back to research that could change the future for others.
Industry
Preparing the next advisor—and the next generation
A mother passed on the business she built to her son—so he could be there to serve the next generation of investors.
Modern assets for a digital era
Research
Inside the mindset of crypto investors
Three everyday investors share what they really think about crypto—risk, limits, trust, and where it fits in their portfolio.
Financial Literacy
How crypto curiosity can become an investing onramp
What begins as experimentation in digital markets can lead to real‑world lessons about risk, discipline, and building investing habits.
Advocacy
Chris is helping clients make sense of crypto
A longtime Schwab representative shares how Schwab is helping clients navigate digital assets with confidence.
Industry
From niche to normal: Crypto’s move to the mainstream
As crypto becomes part of everyday investing, more people are thinking of it as a long-term asset and using it to diversify their portfolios.
Industry
Is crypto a good investment—or a financial roller coaster?
From rapid gains to sharp swings, crypto investing can be both compelling and complex.
Fresh ideas shaping the industry
Advocacy
Chris is helping clients make sense of crypto
A longtime Schwab representative shares how Schwab is helping clients navigate digital assets with confidence.
Viewpoints
The tradeoffs between betting and investing
As betting becomes part of everyday life, it can be easier to confuse it with investing—and that distinction matters for the future.
Financial Literacy
Why cash can feel like fun money to young spenders.
With money reduced to a number on a screen, the “pain of paying” may be shifting from cash to card for Gen Z spenders.
Life at Schwab
Advocacy
Chris is helping clients make sense of crypto
A longtime Schwab representative shares how Schwab is helping clients navigate digital assets with confidence.
Industry
Preparing the next advisor—and the next generation
A mother passed on the business she built to her son—so he could be there to serve the next generation of investors.
Careers
Powering branch growth through Schwab's Financial Consultant Academy
A decade of training future financial consultants has fueled talent, fast-tracked careers, and helped meet evolving client needs.
Industry
The sole of IMPACT: Fun sneakers signal a fresh, modern RIA industry
Danny Rubin’s custom kicks stole the show at the RIA IMPACT conference, a sign that the advisor world is loosening its laces.
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