Key takeaways:
- Schwab is growing across all fronts by adding new clients at scale and deepening existing relationships as clients consolidate more of their financial lives.
- Schwab is combining award-winning digital platforms with human expertise, giving clients both powerful technology and access to real people.
- Schwab is using AI to expand access, efficiency, and personalization, while also reinforcing human relationships.
- Schwab continues to lead in advisor support, evolving its platform alongside independent advisors as client needs grow more complex.
- Schwab's long-term strategy is powered by a clear mission, a disciplined financial model, and thousands of employees committed to putting clients first.
Fifty years ago, Charles Schwab started a company with a simple but radical idea: investing shouldn't be reserved for the wealthy. Everyone deserves access to the power of owning, saving, and compounding wealth over time. That mission hasn't changed. And it's driving Schwab's growth today more than ever.
At Schwab's 2026 Investor Day, President and CEO Rick Wurster reinforced five clear takeaways: Schwab is growing across all fronts, its client-first model is winning, its strategy is clear, it is well positioned for sustained earnings growth, and the strength of its team sets it apart.
"Our mission and purpose sets us apart. We've always stood for what is right for clients and puts more money in their pockets. If we continue to grow, that means more Americans have access to the power of investing," Wurster said.
What’s driving Schwab’s growth today?
Schwab today serves approximately 47 million client accounts and safeguards more than $12.6 trillion in client assets. In the first quarter alone, the firm added 1.3 million new accounts. But the numbers only tell part of the story.
Growth at Schwab is happening on two equally important fronts: bringing in new clients at scale, and deepening relationships with the clients already here. As more clients engage with advice, lending, and wealth management, they vote with their feet—choosing to conduct more of their financial lives at Schwab.
That momentum is reflected in metrics that matter. Client Promoter Scores are at all-time highs. Schwab's digital platforms won the U.S. News and World Report Best Investing Platform award for the fourth consecutive year.
What makes Schwab’s investing experience different from competitors?
Schwab's differentiated model combines technology with human expertise to deliver a comprehensive client experience.
"Schwab isn't just an app. It's an experience," Wurster said. "Technology is incredibly important today, and it will be even more important tomorrow. But it's the power of people and technology together that sets Schwab apart—and that's what continues to win."
That experience combines award-winning digital platforms with access to people—through branches, service centers, and dedicated financial consultant relationships. When clients have a dedicated relationship, Schwab earns more than two times the net new assets and 10 points higher Client Promoter Scores.
Product breadth reinforces that advantage. Clients come to Schwab for trading, long-term investing, advice, banking, lending, and an expanding range of solutions including alternatives, digital assets, and private market access. They don't have to choose between capabilities—or make trade-offs to get them.
"When we focus on what matters most to clients—simplicity, transparency, and outcomes—growth follows," said Jonathan Craig, Head of Retail Investing. "Hopefully you sense our passion and tremendous sense of confidence about where this business is going. I can't think of a better place to be."
How is Schwab leveraging AI for the future?
Internally, AI is already driving efficiency, helping us improve processes, and serve clients faster. Over time, it will enable a new level of personalization for retail clients at scale. AI will become another way for clients to interact with Schwab—getting answers, accessing insights, and managing their financial lives within our omnichannel experience alongside mobile, web, phone, and branches.
"AI is not changing our strategy, it's enabling our strategy. Schwab Assistant will come to life in a few months and get better and better over time. But technology doesn't replace the relationship, it prepares it," shared Craig.
How is Schwab supporting advisors as client needs grow?
Schwab continues to expand its leadership in Advisor Services, supporting independent advisors with a broad and evolving platform. As client needs grow more complex, independent advisors need more than a safe place to hold assets. They need a partner built to help them compete, grow, and serve sophisticated households.
"The advisors growing today need more than a safe place to hold assets," said Jon Beatty, Head of Schwab Advisor Services. "They need a partner who can help them serve increasingly complex clients and build sustainable businesses."
More assets continue to move onto the Schwab platform than off, as advisors deepen relationships and grow their practices on a platform built to evolve alongside them.
"Custody is just the beginning," Beatty said. "It's not a tagline—it's a strategic shift."
What’s powering Schwab’s long-term strategy?
Underpinning all of it is a disciplined financial model and 33,000 people who show up every day because they believe in what Schwab stands for.
"Our story is one of discipline and consistency—how we allocate capital, grow, and deliver value over time," said Mike Verdeschi, Chief Financial Officer. "The focus on clients, the industry-leading platform, all the capabilities that we've enhanced all come together to drive outcomes."
The mission that started 50 years ago—helping more Americans access the power of investing—remains the firm's north star. And with a platform built to lead, a strategy built to last, and a team built to execute, Schwab is well-positioned to grow that mission for the next 50 years.
Key metrics:
- $12.6 trillion+ in client assets
- 47 million client accounts
- 1.3 million new client accounts added in Q1 2026*
- 16,000 independent RIAs served*
- 5.9 million workplace plan participant accounts
- 2.3 million banking accounts
- 400+ branch locations
- 33,000 employees supporting Schwab’s client-first model*
- 4 consecutive years U.S. News & World Report Best Investing Platform
Metrics as of April 30, unless otherwise noted