Main Street Stories
Real stories about our people, purpose, industry and the communities we support
Featured Stories
Research
Inside the mindset of crypto investors
Three everyday investors share what they really think about crypto—risk, limits, trust, and where it fits in their portfolio.
Financial Literacy
Parents may be cringe, but talking investing isn’t.
A dad’s casual attempt to talk investing turns into something better—real questions, real laughs, and a shared first step into the market.
Research
Teens vs. Parents: Different generations’ thoughts on investing
From motivations to investing choices, research reveals teens and parents bring distinct styles, highlighting today’s generational investing divide.
Advocacy
The RIA industry is just getting started.
Schwab is investing beyond custody to help independent RIAs scale what works—fiduciary advice, great client experiences, and the next era of growth.
Industry
Leading today. Defining tomorrow.
How Charles Schwab is growing across all fronts—and building for what's next.
Strengthening financial futures
Financial Literacy
Parents may be cringe, but talking investing isn’t.
A dad’s casual attempt to talk investing turns into something better—real questions, real laughs, and a shared first step into the market.
Financial Literacy
Retirement reckoning: How can Gen Xers catch up?
If your nest egg feels smaller than it should, you’re not alone. Take smart steps to close the gap and regain confidence in your future.
Financial Literacy
Financial literacy and teens: A path to brighter futures
What it looks like to invest in teens early: modern tools, trusted partners, and money skills that build confidence for life.
Schwab4Good
When financial education becomes a field trip they’ll carry for life
Chris Wyse, president of Charles Schwab Foundation, explains how the Capitol Hill Challenge builds students’ confidence with real-life money skills.
Financial Literacy
Money lessons at the arcade
Fun arcade games can make for valuable financial literacy lessons for kids, while teaching when to budget, save, and spend money.
Perspectives and opinions
Advocacy
The RIA industry is just getting started.
Schwab is investing beyond custody to help independent RIAs scale what works—fiduciary advice, great client experiences, and the next era of growth.
Financial Literacy
Retirement reckoning: How can Gen Xers catch up?
If your nest egg feels smaller than it should, you’re not alone. Take smart steps to close the gap and regain confidence in your future.
Advocacy
Why National Investing Day exists—and why it matters
How National Investing Day is shaping financial empowerment and inspiring people to get and stay invested.
Schwab4Good
When financial education becomes a field trip they’ll carry for life
Chris Wyse, president of Charles Schwab Foundation, explains how the Capitol Hill Challenge builds students’ confidence with real-life money skills.
Industry
From niche to normal: Crypto’s move to the mainstream
As crypto becomes part of everyday investing, more people are thinking of it as a long-term asset and using it to diversify their portfolios.
Supporting local communities
Our Neighbors
Deep in the heart: Schwab’s Texas commitment
Employees’ support of CASA of Tarrant County reflects Schwab’s deep roots in North Texas—investing in people, programs, and lasting impact.
Schwab4Good
From oats to hope: Schwab teams nourish communities together
This year Schwab teams packed over one million bags of oatmeal to help local food banks feed the communities they call home.
Schwab4Good
A showcase of talent and tenacity
The Charles Schwab Cup honors the resilience and wisdom that makes champions—on the course and in life.
Schwab4Good
Hands-on learning to uplift the next generation
Schwab mentors Uplift students with hands-on career exploration—building confidence and practical skills for their futures.
Modern assets for a digital era
Research
Inside the mindset of crypto investors
Three everyday investors share what they really think about crypto—risk, limits, trust, and where it fits in their portfolio.
Industry
From niche to normal: Crypto’s move to the mainstream
As crypto becomes part of everyday investing, more people are thinking of it as a long-term asset and using it to diversify their portfolios.
Industry
Is crypto a good investment—or a financial roller coaster?
From rapid gains to sharp swings, crypto investing can be both compelling and complex.
Fresh ideas shaping the industry
Industry
Leading today. Defining tomorrow.
How Charles Schwab is growing across all fronts—and building for what's next.
Industry
The innovator who opened Wall Street to everyone
Forbes honors Charles “Chuck” Schwab, whose bold ideas reshaped investing and continue to power a future built on access, value and innovation.
Industry
Is crypto a good investment—or a financial roller coaster?
From rapid gains to sharp swings, crypto investing can be both compelling and complex.
Life at Schwab
Careers
Powering branch growth through Schwab's Financial Consultant Academy
A decade of training future financial consultants has fueled talent, fast-tracked careers, and helped meet evolving client needs.
Industry
The sole of IMPACT: Fun sneakers signal a fresh, modern RIA industry
Danny Rubin’s custom kicks stole the show at the RIA IMPACT conference, a sign that the advisor world is loosening its laces.
Schwab4Good
From oats to hope: Schwab teams nourish communities together
This year Schwab teams packed over one million bags of oatmeal to help local food banks feed the communities they call home.
Military
From Marine to Schwab branch manager
How do military values influence leadership in finance? Casey’s mission-first mindset and dedication to teamwork continue to define his approach.
Explore More Topics
(0526-H932)